Consumer Behavior in Tourism goes through the tourist behavior process from motivation and decision-making to the tourist experience. In addition, the responsibility issues as well as cross cultural issues and tourism trends are discussed. The course provides a good opportunity to learn about tourist behavior, not only by learning from a book but also by analyzing one’s own behavior as a tourist.
Course details
- Designed by Finnish university professionals
- Both consumer perspective and business approach
- The student can study only individual courses or the whole tourism business studies package.
- 5 ECTS
Content
Tourist motivation and determinants, Decision-making, Expectations, Experiences, Loyalty, Responsible tourist behavior, Cross-cultural issues in tourism
Methods
Online keynote and materials, videos, individual development assignment
Target audience
Online studies are targeted at university/tertiary level intermediate students who aim at enhancing their own personal skills to the benefit of modern approaches to tourism
Duration
Approximately 2-3 months. 1ECTS= 27 hours of coursework
