The tourism business is becoming increasingly digital. Almost all aspects of tourism business have been transformed because of information and communication technologies. This course focuses on exploring the current state and future directions of online tourism business, and provides an overview of the central topics critical for business success in the digital tourism ecosystem.

Course details

  • Designed by Finnish university professionals
  • Both consumer perspective and business approach
  • The student can study only individual courses or the whole tourism business studies package
  • 5 ETCS
Content The big picture of the meaning of information technologies for tourism business. Digitalization and the role of company strategy, goals, mission, and vision. Content marketing.
Methods Online keynote and materials, videos, individual development assignment
Target audience Online studies are targeted at university/tertiary level intermediate students who aim at enhancing their own personal skills to the benefit of modern approaches to tourism
Duration Approximately 2-3 months. 1ECTS = 27 hours of coursework