Perform your marketing plans at Finnish expert levels! Obtain concrete knowledge of strategic marketing planning, decision making, the value of segmentation, marketing communication, channeling differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix!
You can also master marketing principles in the context of today’s complex global environment, fundamentals of marketing processes, range of marketing decisions an organization must make to sell its products.
Course details
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication
Scope
5 ECTS (1 ECTS=27 hours)
Target audience
All interested learners
