Marketing and managing destinations play a significant role in the tourism industry. This course provides students with a good grasp of the importance of planning destination marketing and management to enhance competitiveness, including the topical sustainability issues and ’smart tourism’ perspective.

Course details

  • Designed by Finnish university professionals
  • Both consumer perspective and business approach
  • The student can study only individual courses or the whole tourism business studies package
  • 5 ETCS
Content The concepts of tourist destination, Destination competitiveness, Smart tourist destinations, Destination marketing and destination management.
Methods Online keynote and materials, videos, individual development assignment
Target audience Online studies are targeted at university/tertiary level intermediate students who aim at enhancing their own personal skills to the benefit of modern approaches to tourism
Duration Approximately 2-3 months. 1ECTS = 27 hours of coursework