Programme introduce the fascinating world of tourism. It covers a broad range of topics related tourism as a field of study and you will learn about the multidisciplinary nature of tourism as a social phenomenon. Tourism Business studies provide tertiary level students an overview and understanding of different concepts of sustainable and responsible tourism, as well as acknowledgement of the effects of transformative business practices. During the Tourism Business studies, participants will learn sustainable business practices based on customer insights into smart tourism destinations. Programme covers a variety of research, methods and standards and how they can be evaluated and applied.
Course details
- Designed by Finnish university professionals
- Both consumer perspective and business approach
- 5 different courses
- The student can study only individual courses or the whole package
- For those students studying all 25 credits, the studies can be approved as part of MSc/MA studies at University of Eastern Finland
Content
This program consist of 5 different courses: Introduction to Tourism Studies 5 ECTS, Consumer Behavior in Tourism 5 ECTS, Digital Tourism Business 5 ECTS, Marketing and Managing Tourism Destinations 5 ECTS, Sustainable and Responsible Tourism 5 ECTS
Methods
Online keynote and materials, videos, individual development assignment
Target audience
Online studies are targeted at university/tertiary level intermediate students who aim at enhancing their own personal skills to the benefit of modern approaches to tourism
Duration
For each course, approximately 2-3 months.
